Case Study 4

Overview:

The celebrity I have chosen to focus on for the purpose of this assignment is Cardi B. Cardi B is a popular rapper from New York that became famous after she dropped her hit single, Bodak Yellow. Shortly after blowing up, Cardi began dating famous hip-hop rapper, Offset, also known for being in the rap group, Migos. Following dating for months, the two married. Today, they are still together and have an infant daughter, Kulture Kiari Cephus.

Social media wise, Cardi is quite the sensation. She currently has 6.4 million likes on her “Cardi B” facebook page (https://www.facebook.com/TheCardiBFanClub/). Although this is a lot, her competition (Nicki Minaj) is topping her likes by several million. Cardi also has a twitter account. She currently has 5.6 million followers. This is a massive number compared to how many people she follows. Cardi B happens to follow only 136 accounts on this platform. You can check out her astounding 22.6 thousand tweets here: https://twitter.com/iamcardib. Cardi’s twitter platform has been growing since October 2012. Lastly, she has an instagram, @iamcardib. She has 667 posts (currently), 42.2 million followers, and she follows 3,065 accounts.

Analysis:

Cardi B has a seductive profile picture on facebook. Her cover photo also is quite racy and features Bruno Mars. Under the “About” tab on her facebook, a phone number is included (maybe a booking line?), and links to multiple of her other social media platforms. Cardi has lots more on her page. On her timeline, the most popular posts seem to be her announcements about upcoming shows and concerts. These posts include pictures, videos, links to buy tickets, and even hashtags! The page is pretty cool in my opinion. It features links to buy her merch, links to purchase her album, her tour dates, and more. Lastly, this page has other pages liked, such as Fashion Nova!

It’s interesting that Cardi’s twitter resembles her facebook page quite well. She has the same profile and cover photos as her facebook account, on her twitter. Cardi tweets similar content to her facebook content on her twitter as well. It seems that she is consistent with her posting on both. An example of this is that if Cardi posts about an upcoming show on her facebook, she will typically post the same announcement to her twitter as well.

Cardi tends to tweet a lot, but will also consistently re-tweet stuff too. She tweets pictures, videos, does hashtags, tags individuals, and much more on her twitter account. If she could improve something, I would recommend having more contrast between her twitter and facebook accounts. I think it would attract more viewers to each of the platforms. On the bright side though, she seems to interact well with her audience on both platforms. Obviously, a celebrity so famous like Cardi B does not have enough time in the day to interact and correspond with everyone on twitter, or frankly, any platform.

Instagram — the platform that Cardi decided to change it up a bit on. She has a different profile picture on this platform! Cardi is smiling looking hip in a pink outfit in her profile image. In her bio, she includes her website link, her status as a “Public Figure” is shown, she has a youtube video link, and an email to contact for booking purposes.

On instagram, Cardi does well interacting with her followers. She posts lots of hilarious content – both photos and videos. I think she needs to improve on making her account a tad more PG. By this – I mean, she needs to filter what she posts a bit better, especially for the sake of her younger fans. I think she typically has mostly positive comments on her photos. Cardi seems like the funny type to just give the fans what they want.

Conclusion:

My favorite platform of Cardi’s is her instagram. I think it is raunchy, yet hilarious at the same time. She seems to interact best with her fans on instagram. This may be because she seems to be the most active on this platform. Overall though, all of her platforms have grown with her fame and continue to grow. There are not many negative things I can say about Cardi B’s social media.